Building a Personalized Outreach Tool for B2B SDR Teams
Worked with Freesbe, a major Israeli carservice network, to improve customer satisfaction by clarifying post-servicecommunication. Led a short term discovery sprint focused on invoicereadability, identifying key pain points and proposing a supplementary smartreceipt layer. The client is currently implementing our solution.
Building a concept for a discovery project
Freesbe is a major player in the Israeli car retail business. The goal of this project was to improve customer satisfaction for their chain of garages, with the first phase centred on improving invoice clarity and readability.
This was an exploration of collaborationpossibilities with Freesbe HandsOnAI and Tensor Technologies, to determine whatare the ways AI can contribute to customer satisfaction.Explored directions:
In Freesbe, the customers interact only with service consultants and not directly with the mechanics.
The day after my car was fixed my co-worker said I paid too much.
The customers are pleased with our service but they stop coming after the end of the warranty.
A supplementary layer that complements thetraditional, legally-standardized invoice, designed to enhance the customerexperience
While maintaining compliance with regulatory requirements in the standard invoice, this additional component would provide improved readability and accessibility, incorporate strategic marketing elements, and include features aimed at strengthening customer relationships. This will serve as a bridge between necessary financial documentation and meaningful customer communication, turning a routine transaction into an opportunity for deeper engagement and brand reinforcement.
Customers were confused by invoices becausethey were split by work hours and parts—but not aligned with the servicesprovided.
Since redesigning the receipt was beyondthis project’s scope, we implemented an information overlay that presents datain a customer-friendly, logical format. When customers view their receipt, thesystem highlights the relevant service hours and parts for easy identification.
The client will implement the proposed solution
The client has moved forward with implementing the proposed solution, with their internal development team taking the lead on execution. While this initial project is underway, our collaborative relationship continues as we explore and analyse additional opportunities and areas for potential improvement. The ongoing partnership has shifted focus to discovering and evaluating new initiatives that could deliver further value to the organization.
